Smarter Brand Insights. Built for Startups.
Whether you're validating your first MVP or refining your Series A pitch, our AI-enhanced, expert-refined audits give you instant, actionable insights to sharpen your messaging, visuals, and market position.
Heather Queiroz, Strategy HQ Founder
“I built this tool because I saw too many founders getting overlooked—not because their product wasn’t strong, but because their message wasn’t clear. This is your unfair advantage: clarity that cuts through the noise.”
AI-Enhanced. Expert-Refined. Startup-Approved.
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AI-Enhanced. Expert-Refined. Startup-Approved. ☆
Brand Clarity Audit
Not Just Data. Direction.
Our Brand Clarity Audit is more than a checklist—it’s a proprietary scoring framework designed specifically for early-stage startups. We developed it to help founders quickly identify brand gaps that might be confusing customers or costing them investor interest.
You don’t need another score. You need a smart, strategic path forward.
Our Brand Clarity Audit combines real-time AI analysis with 20+ years of brand strategy expertise—so you don’t just learn what’s wrong, you get guided insight into what to do next.
🎯 Position with Purpose: Align your brand story to investor and customer expectations
📣 Message with Confidence: Know what to say, how to say it, and where
🧠 Stand Out Smarter: Get clarity on how you compare—and how to break through
📍 Fix Fast: Implement quick wins and longer-term clarity shifts
🛠️ Build Your Brand Kit: Use your audit as the foundation for future content, design, and storytelling
What You Get with Strategy HQ
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Get Clear, Actionable Advice to Accelerate Your Growth
When you need a trusted advisor to guide your startup’s brand, marketing, or investor strategy, this service is for you. Hire me hourly to provide expert feedback and direction without committing to full execution. Perfect for founders who want quick wins and strategic clarity.
How I Can Help:
Investor Pitch & Sales Deck Feedback: Ensure your pitch aligns with investor expectations and tells a story that resonates.
Marketing Positioning Reviews: Refine your value proposition and messaging for your target audience.
Brand Strategy Guidance: Gain clarity on your brand pillars, messaging, and copy to differentiate your startup.
What You Get:
Hourly consulting sessions with detailed, personalized feedback.
Actionable recommendations to refine your decks, positioning, or brand.
Take the next step with confidence—schedule your advisory session today.
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Lay the Groundwork for a Brand That Lasts
Your brand is more than a logo—it’s the foundation of trust, recognition, and growth. Through strategic workshops and comprehensive frameworks, I’ll help you define your brand’s identity and set you up for long-term success.
How I Help Startups:
Brand Strategy Workshops: Collaborate to establish your brand’s mission, vision, and pillars.
Employer Brand & Culture Building: Build a cohesive identity that resonates with your team and customers.
Messaging Frameworks: Create consistent messaging guidelines to ensure your brand voice is clear and compelling.
Brand Playbooks: Receive comprehensive documentation that can be handed off to creative teams for seamless execution.
Let’s turn your vision into a brand that stands the test of time.
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Book a 30 min consult
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Book a 30 min consult
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Book a 30 min consult
From Global Brands to Startup Breakthroughs
I’ve had the privilege of working with some of the world’s most iconic brands—each one starting with a simple idea, just like yours.
At Ogilvy New York, I helped lead the IBM e-business campaign that won a Grand Clio and helped reshape their global perception. I’ve also developed strategies for companies like HP, Visa, and Wells Fargo—brands that earned trust through clear messaging and consistent execution.
Now I bring that same clarity and storytelling power to early-stage startups—because standing out today isn’t just about having a big idea. It’s about telling your story in a way that gets investors, customers, and teammates to believe in it too.
Whether you're building your first pitch deck or refining your brand narrative, I’ll help you:
Clarify your value
Craft a compelling brand position
And turn that clarity into action—with decks, messaging, and visual strategy that resonate
We’re entering an AI-driven era where trust and storytelling matter more than ever. Let’s make sure your startup doesn’t just show up—but stands out.
👉 Let’s connect. Your big idea deserves to be remembered.
Trusted by Founders Who Want to Get It Right the First Time
"Heather has been an incredible strategic partner in bringing our consumer app to market. She helped us define our target audience, sharpen our messaging, and build a clear MVP acquisition strategy. Her ability to balance big-picture brand thinking with practical, actionable advice has made all the difference."
“What sets Heather apart is her unparalleled knack for diving deep into the heart of a brand. She possesses an intuitive ability to guide clients in uncovering the most impactful opportunities to elevate their brand. By embracing the power of storytelling and by effectively harnessing brand-building best practices, Heather transforms challenges into innovative solutions.”
“Heather's superpower is tailoring impactful messaging not just for an audience but also for the stage you're at and the time and resources you can devote to a project. I just previewed a couple slides from the deck we worked on together with a potential Fortune 500 client a few days ago and they loved it.”
About Me
As the founder of StrategyHQ, I work directly with early-stage founders to shape brands that are pitch-ready, investor-aligned, and customer-focused. Whether you're prepping for funding, launching a new product, or refining your startup story, I bring 25+ years of experience—from leading strategy for Fortune 500 brands to building my own.
To make this kind of clarity accessible to more founders, I created the Brand Clarity Audit—a fast, AI-enhanced brand audit built for startups. It gives you instant insight into your messaging, visual identity, and competitive edge—plus expert-level strategy guidance when you’re ready to level up.
